AI Insights · Timothy · October 2025
Top 5 Squad RPG Apps Performance in New Zealand, Q3 2025
Explore the performance trends of the top 5 squad RPG apps on a unified platform in New Zealand during Q3 2025, highlighting key metrics such as downloads, revenue, and active users.
In the third quarter of 2025, the top squad RPG applications in New Zealand displayed varied performance trends across downloads, revenue, and active users, as reported by Sensor Tower.
RAID: Shadow Legends from Plarium Global Ltd saw a gradual decline in weekly revenue, beginning at around $13.8K and decreasing to $7.5K by the end of September. Downloads fluctuated, peaking at approximately 536 in late September, while weekly active users rose from 1.2K to 1.5K over the quarter.
Cygames, Inc.’s Umamusume: Pretty Derby experienced an early surge in revenue, reaching $19.4K in mid-July before tapering off to $2.5K by the end of September. Downloads started strong at 3.1K but dropped significantly to 296. Active users followed a similar pattern, decreasing from 5.5K to 3.2K.
Hero Wars: Alliance Fantasy by Nexters Global LTD maintained a steady revenue stream, with a slight peak at $8K in early July, then declining to $4.7K by quarter’s end. Downloads remained consistent, averaging around 400, while active users decreased from 2.9K to 2.4K.
Devsisters’ CookieRun: Kingdom saw fluctuating revenue, peaking at $6.6K in late September. Downloads were stable, maintaining an average of 300, while active users remained robust, fluctuating around 18K.
Finally, GODDESS OF VICTORY: NIKKE from Level Infinite experienced variable revenue, starting at $6.9K and ending at $2.6K. Downloads dwindled from 258 to 109, while active users showed some recovery, ending the quarter at 2.9K.
These insights from Sensor Tower highlight the dynamic nature of the squad RPG market in New Zealand, with each app showcasing unique trends in user engagement and financial performance.
